From the guys over at the BAD Blog. Kudos for taking a conservation idea and making it regional. It only takes "One":
Actually, they were two, Alex and Ila, and thanks to their wonderful initiative, 2009 has been declared the International Year of the Shark.
Ever since having become a Member, we've been working on a concept enabling us to create a positive buzz for Sharks all across Fiji. We are lucky insofar that Shark Conservation ties in beautifully with Fijian Culture as for many indigenous Fijians, Sharks are sacred and killing them is Taboo. As an example, many of our feeders hail from Beqa Island and are thus protected by the Shark God Dakuwaqa.