We have been following the efforts of a small group in India in tandem with a few well known NGO's who are reversing the wholesale slaughter of whale sharks in their region. Replacing the "one time take" instead with new whale shark tourism initiatives.
In our world whale sharks represent "instant tourism". In places where whale sharks aggregate divers throng from all over the planet to interact with these gentle giants. In many cases a daily rate of $200USD per diver is not uncommon. For a place like India $200USD represents a yearly wage for many impoverished fishermen rapidly providing the incentive for further protection of this species and others.
Existing whale shark dive protocols and ease of interaction with these animals allows operations to focus on the marketing and sales aspect of bringing whale sharks to divers. For India this program could be ramped up in a short period of time.
This organic and quite remarkable effort has paid off. Now, more often than not, whale sharks accidentally caught in nets are released with the help of a local team from "Save Whale Shark".
India Today writer Uday Mahurkar detailed the story of whale shark conservation in a simply terrific article this morning:
In September last year, fisherman Amrutlal Chauhan and helpers spread their nets in the sea near the Saurashtra coast, hoping to catch some fish. But what got trapped in the net took them by surprise. It was a 20-ft whale shark. A timely call was made to the local ‘Save Whale Shark’ campaign activist Dinesh Goswami who along with personnel of the forest and fisheries departments came to the spot to cut the nets open and set the giant fish free.