Proving "masters of the message" NGO Oceana has recently launched a new campaign featuring January Jones (Mad Men) in an easy to understand campaign to save sharks.Here's why we like it:
1. Straight forward messaging
2. Simple visuals
3. Good tag lines
Effective shark conservation starts with credible sources and track records - Kudos to Oceana for this latest effort and to the Bimini Shark Lab for enabling this production.
2 comments:
Bah, I was just about to blog this...you are so much faster than me nowadays...lol. Good news, though. Very good news. Oceana rocks.
You'll have a hard time not liking Oceana, they very rarely misstep and are always on the curve.
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