As shark media marketing folks we like this:
Scottish whisky liqueur Drambuie is rewarding 13 of its loyal bartenders by throwing them to the sharks – literally.
In the spirit of adventure that embodies Drambuie and its brand values of ‘risk, rebellion, passion and mystery’, they offered bartenders across the country the opportunity to win a trip cage-diving with sharks off the coast of Port Lincoln, South Australia.
The three winning venues - Rambutan in Sydney, Madame Brussels in Melbourne and the Forrest Centre Tavern in Perth – are currently at the Neptune Islands (70km off the coast of Port Lincoln) redeeming their prize.
“This promotion is similar to one they run in the UK, where bartenders are taken to Cape Town [South Africa] to experience the adventure-of-a-lifetime shark-diving,” said Drambuie senior brand manager Alison Sinclair. “It’s really exciting how well the bartenders have embraced the competition and the spirit.”