Thursday, January 20, 2011

Sharks - the Science - the Success!

Over in Fiji Da Shark and his entire team have a lot to be proud of when it comes to templates for sustainable and research interactive commercial shark sites - they have written the book.

We'll let Da Shark tell it in a blog post from today:

The section about Shark Tourism fascinates me.

Here are the numbers for our Sharks, in Fiji Dollars. One FJD is worth fifty US cents.
  • The yearly turnover of Beqa Adventure Divers is FJD 1,100,000 (of which FJD 45,000/year marine park levy), all of which gets re-invested in country. Add to that the ancillary revenues in the tourism industry (airline tickets, transfers, accommodation, meals, souvenirs, excursions etc) and assume that the ratio is 1:2 (which is very conservative!) = FJD 2,200,000, gives a total of FJD 3,300,000.

  • We work with approx 100 Sharks, meaning that every Shark contributes FJD 33,000 to the Fiji economy - not once but per year!

  • Assuming that on average, a Shark will live for 20 years (less for Whitetips, more for Bulls), then the value of one Shark on our Shark dive is FJD 660,000.

  • Our competitors work with the same Sharks. Assuming that their cash flow is similar to ours, one can double the above numbers.
Pretty darn impressive huh!

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