The Bull Shark Tagging Programme - Fiji!

From Da Shark in Fiji. His operation remains a world leader in shark conservation initiatives.

Da Shark

This is Juerg's poster for his presentation at Sharks International.

The Program comprises much more than tagging only.

Over the years, it has naturally evolved into a multi-faceted project exploring all the different facets of what we do here in Fiji, from trying to answer strictly biological and conservation-oriented questions to optimizing our procedures in view of always improving safety but also, reducing our impact on the animals and the reef. This has already led to the publication of several papers, with more in the pipeline.

As always, it is work in progress and subject to change as we gain new insights.
This is such a time where we are re-defining our priorities and formulating new initiatives, some of which will surprise, and hopefully, excite you.

Keep watching this space!

Speaking of Media - Beqa Again

This month we announced our fluff piece in Playboy Magazine (no puns please). From time to time we do "big media" with a primary focus on the adventure of shark diving.

For the most part these are fun articles that have little time to focus on shark conservation issues, or research. Fortunately we also get to balance that media with pieces like the one we did two months ago with Scientific American 3.0.

But if you really want to see what good industry media looks like, look no further than Beqa Adventure Divers this month on Mai Life Magazine. Naturally they got the good quotes, the great industry scoop, and what looks to be four full pages of fantastic press.

How did they do it? Ask Mike. The trick to media is not getting it, that's about as basic a proposition as harvesting apples from a sun ripened tree. It's what you do with it once you have it that defines good industry media.

For the folks over at BAD we're thinking their media fruit never tasted so good. Kudos.