Wednesday, June 3, 2009

Oceana - Homerun Shark Conservation

Proving "masters of the message" NGO Oceana has recently launched a new campaign featuring January Jones (Mad Men) in an easy to understand campaign to save sharks.

Here's why we like it:

1. Straight forward messaging
2. Simple visuals
3. Good tag lines

Effective shark conservation starts with credible sources and track records - Kudos to Oceana for this latest effort and to the Bimini Shark Lab for enabling this production.


Sharky said...

Bah, I was just about to blog are so much faster than me Good news, though. Very good news. Oceana rocks.

Shark Diver said...

You'll have a hard time not liking Oceana, they very rarely misstep and are always on the curve.