Proving "masters of the message" NGO Oceana has recently launched a new campaign featuring January Jones (Mad Men) in an easy to understand campaign to save sharks.
Here's why we like it:
1. Straight forward messaging
2. Simple visuals
3. Good tag lines
Effective shark conservation starts with credible sources and track records - Kudos to Oceana for this latest effort and to the Bimini Shark Lab for enabling this production.