We have been continually impressed with the ongoing commercial shark diving and conservation efforts of Beqa Adventure Divers in Fiji. They have been innovative leaders in the community.
From set aside regional shark reef reserves, to refusing Shark Porn in film and television, they often do what is right, rather than what is easy.
In our industry you lead by example.
This week we want to highlight BAD on a recent shark conservation PSA. Once again setting the bar for conservation messaging by a commercial shark diving operator - this video is short, visually stunning, and meaningful to a broad range of viewers.
Watching this clip you cannot help but imagine the force multiplier effect of 500 similar PSA's featuring worldwide sites and guest speakers from the global shark diving community.
Like we said many months ago in a post “Noblesse Oblige" this video represents the finest example of that ethic. Operators on the front lines of an issue taking a stand for what is right, for the betterment of the entire shark diving community and for the sharks themselves: