Showing posts with label shark marketing. Show all posts
Showing posts with label shark marketing. Show all posts

Saturday, November 21, 2009

“Almost 90 % of sharks have been wiped out“

Science fact or fiction?

This morning over at the Conservation Bytes blog the discussion about Greenwashing and Blackwashing and an in depth look at both.

What happens when conservation groups make wild claims about the state of the world s natural resources?

“Almost 90 % of sharks have been wiped out. I immediately distanced myself from them. This is a blatant lie and terrible over-exaggeration. Ninety per cent of sharks HAVE NOT been wiped out. Some localised depletions have occurred, and not one single sharks species has been recorded going extinct since records began. While I agree the world has a serious shark problem, saying outrageous things like this will only serve to weaken your cause. My advice to any green group is to get your facts straight and avoid the sensationlist game – you won’t win it, and you probably won’t be successful in doing anything beneficial for the species you purport to save."

Friday, October 16, 2009

Shark News Roundup - RTSea Productions Blog

From RTSea Productions - this weeks shark news roundup:

Scotland to ban shark finning:
In a bold and welcomed move, Scotland has proposed a total ban on shark finning by Scottish or any other registered vessel operating in Scottish waters. European Union nations constitute the largest exporting group of shark fins to the Asian marketplace and their has been discussion for a new EU policy regarding sharks, but Scotland decided that there's no time like the present.

"As one of Europe's most important fishing nations we have a duty to show that we are serious about protecting the sustainability of our seas, their stocks and the wider marine ecosystem, not just through words but with action," said Rural Affairs Secretary Richard Lochhead.
(BBC News story.)

Shark nets to stay in Queensland:
According to the Brisbane Times, sharks nets in Queensland, Australia will remain for now. There had been discussion about their removal - albeit temporary - due to a higher number of whale calves that have been caught in the nets during the whale's migration season.

Shark control program manager Tony Ham says, "
The program has been in place since 1962 and in that time we've had one fatal attack on a protected beach, at North Stradbroke island in 2006. There were a number of attacks prior to the program going in - some of those were pretty horrific and fatal. We believe the program does work."

Shark nets have often been controversial because on the one hand, they seem to prevent unwanted shark-human interaction, but on the other hand, it prioritizes the rights of humans to enter the ocean over the rights of sharks to be in their natural habitat.

Spanish supermarkets to no longer sell endangered shark:
Two of Spain's larger supermarket chains, Alcampo and Sabeco, have decided to no longer carry endangered shark meat in their stores, only distributing species that are not threatened (effectively eliminating all commercial shark species). One year ago, the same chains decided to stop selling bluefin tuna, which has been pushed to near extinction in European waters.

The stores are promoting the sale of sustainable or aquafarmed species such as talapia and farmed cod, in addition to working with smaller companies to supply mussels, trout, and salmon. In September, Spain's Ministry of Environment and Rural and marine Affairs initiated a ruling to begin on January 1, 2010 that prohibits Spanish fishing boats from taking thresher and scalloped hammerhead sharks - two species that have suffered major population declines.
(FiS Worldnews story.)

Petition to protect Lemon Sharks:
In the winter, lemon sharks congregate off the east Florida coast and with the demand of shark fins combined with the decrease in numbers of many other commercial sharks like the sandbar shark, the lemon shark is coming under consideration by local fisherman as a way to meet demand.

A coalition of scientists, divers, and shark conservation groups have enlisted the aid of Care2petitionsite.com to help circulate a petition to the Florida Fish and Wildlife Conservation Commission, asking for the commission to take action on behalf of the lemon shark by adding the species to the Prohibited Species List. The coalition is hoping to generate 10,000 signatures and they are currently about a third of the way there. To sign the petition, click here.

Tuesday, October 6, 2009

Follow Up Lee County Shark Tournaments 2009 - Lasting Conservation Success

When Jack Donlon first met Sean Paxton and Brooks Paxton II, none of them realized exactly what they were getting into. After hearing a radio spot for the ‘Are You Man Enough Shark Challenge’ and ‘Shark Fest 2009′ in early May, the Paxtons, aka ‘The Shark Brothers’, immediately contacted Donlon, the tournament and festival’s founder and director, to introduce themselves and to offer their support. After a first meeting, the trio agreed a collaboration made perfect sense.

Initially, the brothers were set to share their entertainment background and unique, hands-on experience with sharks, as part of an educational presentation for festival goers. By this time, as a result of a packed field of competitors and massive media coverage, the tournament (in its third year) and inaugural festival, being held in Fort Myers Beach, were attracting mainstream attention and wide-spread popularity.
Click to read official

View Official Lee County Resolution Recognizing the USC Tournament Directors



Then, just 11 days before the event, Jack Donlon was invited to meet with public officials of Lee County and Fort Myers Beach to discuss certain aspects of the tournament format. Although, he had made key changes for 2010, and already had in place specific rules designed to limit the number of sharks competitively harvested, Donlon, with close support from the Paxtons, decided it was as good a time as any for conversion to a 100% catch & release format for 2009. The three took part in a press conference that day at City Hall to make the announcement, which included news of an even more exciting tournament with bigger prizes and special categories for sharks caught, tagged and released.

Inspired by what was a sold-out tournament and huge festival attendance, Donlon and the Paxtons have formed a development committee to create what will be, ‘The Next Generation Tournament Shark Fishing Model’.

Strategic alliances in this ambitious effort include:

Mote Marine Laboratory and the Director of its Center for Shark Research – Robert E. Hueter, Ph.D

Lee County Commissioner – Ray Judah

Director of Shark-Free Marinas – Luke Tipple

Talks are also under way with international corporations and individuals interested in sponsoring an innovative effort like this. Donlon says that, ‘Specific details will be announced in the coming weeks, but I can tell you, it’s been completely re-branded as: “The Ultimate Shark Challenge”.

The new tournament will be a series of three invitational competitions with the last anglers standing going head-to-head in a Grand Championship showdown. The finale will be surrounded by the highly anticipated return of the two-day ‘Shark Fest’, which is a family-friendly, educational and entertaining event for all ages’.

Already plans are underway for a major television broadcast which promises to deliver an adrenaline-fueled mix of extreme angling, cutting-edge documentation, research and wildlife management efforts. The show will be co-anchored by the Shark Brothers and Marine Biologist, Luke Tipple who says, ‘In these days of technological connectivity we will, for the first time, be able to put spectators right into the action, above and below the water. Our viewers will experience the sheer power and raw beauty of these animals, while seeing scientists and anglers working in concert to protect and understand their world’.

The tournament’s organizers confidently claim, ‘For the first time, what we like to call, ‘A Love em & Leave ‘em’ shark tournament will be transformed into a true spectator sport. Our goal is to give participants and viewers the most interactive, entertaining and educational shark-infested, multi-media spectacle found anywhere on the planet’. This is not your grandfather’s fishing contest, but something completely new that will establish the leading edge of a responsible future for tournament catch & release shark fishing.

By breaking some long-held traditions, and embracing the future with an innovative commitment to the environment, ‘The Ultimate Shark Challenge’ will be a ground breaking wildlife interaction experience for all ages that will leave audiences cheering for man and beast, alike.

Wednesday, July 30, 2008

PETA Marketing Message

To PETA regarding your latest ad campaign we're going to take a page from the script of Office Space here.


"Umm yeah, we're going to have to ask you to take that, ahhhhhh, ad down now and, ahhhhh, and go ahead and work though Saturday on another one, m'kay?"

Editors Note: It's not like we have anything against PETA, but this poorly conceived ad campaign serves to makes sharks the "bad guys" once again. Of course PETA knows this already. Perhaps if carrots or eggplants were being harvested for just 5% of their total body weight and the rest of the plant was being dumped on the side of the road by poor illiterate farmers with quasi ties to Asian distributors PETA would be up in arms?