Shark Week 2012 Returning to Their Roots? Yes!

After five very long years in the wilderness searching for Shark Week programming that was innovative, informative, and flat out beautiful from a visual perspective - we have arrived.

Shark Week is back!

A none to soon. It would seem that executive producer Brooke Runnette (we still want that couch) has re-discoverd the awe and inspiration of the original Shark Week and added a healthy dose conservation messaging along with innovative camera work.

The kind of, "in your face" animal encounters that made Shark Week the best week on television and inspired a host of up and coming commercial shark diving operations world wide to seek sharks - everywhere.

We were one of those operations. Inspired back in 2009 to create Shark Diver and we have never looked back.

Kudos to everyone who had a hand in the 25th Anniversary of Shark Week and a big cheer, thus far, for the programming. The Air Jaws Franchise has never looked better.

Oh, and the Volkswagen commercials have been pretty epic as well, but we had 25 years of inspiration to get us there.

About Shark Diver. As a global leader in commercial shark diving, unique film and television commercials with sharks and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at sharkcrew@gmail.com.

Shark Week at 25 Thanks Brooke Runnette!

Brooke, we want that couch!

For those who do not know her she's the consummate insider at Discovery Networks with her hands firmly on the reigns of Shark Week.

She's executive producer Brooke Runnette, responsible for recent programming changes at the network that include building relationships with top tier shark conservation orgs.

At 25 Shark Week faces a series of programming challenges that few other programs face, the biggest being relevancy.

How many times can you spin shark teeth and blood and gore in the water and still stay fresh?

Fortunately over the past 25 years shark conservation has developed to a point where the messaging has coalesced (finally) and conservation groups have developed smart ideas, great outreach, and solid conservation programs.

In short a programmers dream offering fresh, relevant content to a 25 year programming dynasty that ultimate helps sharks by engaging a domestic audience of 30 million.

And that's what the 25th Anniversary of Shark Week is all about this year, along with a return to some of the kind of shark visuals that made Shark Week into the long lived juggernaut that it is today.

Point your televisions this Sunday to Shark Week. If the industry whispers are true this year will be the start of something amazing.

About that, at least we know the commercials will be amazing, stay tuned.

About Shark Diver. A global leader in commercial shark diving with a healthy dose of film and television commercials and conservation initiatives. Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at sharkcrew@gmail.com.

Shark Week Returning to OMG?

If you have been a fan of Shark Week for the past 25 years you're on par with the kind of fanaticism that can only be found with the Star Wars franchise - Han Shot First Dammit!

So it was with great pleasure we watched the teaser for Shark Apocalypse and segment 1.08, a simply stunning play in slow motion of our favorite shark and light.

Good stuff if you can get it, prompting the question, has Shark Week returned to their roots and the halcyon days of OMG shark film making?

Hat Tip: Dorsal Fin Blog.

On Sunday we will know, fingers crossed:

 

About Shark Diver. As a global leader in commercial shark diving and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at sharkcrew@gmail.com.

Volkswagen and Sharks Bahamas - Video

As a lot of the industry knows we were AWOL for a month this year on another fun project with the entire A-Team in the Bahamas.

Exactly what that project entailed was the subject of much speculation.

You can stop speculating. Or begin a fresh round as the first in a series of anchor commercials for the 25th Anniversary of Shark Week has officially aired.

It's more of a teaser really, but here it is.

Enjoy:

About Shark Diver. As a global leader in commercial shark diving and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at sharkcrew@gmail.com.