White Shark Snacking Video - East Coast

The Dorsal Fin Blog got the scoop on a white shark and seal predation story this week:

McDonalds Hates Sharks...Apparently

In response to a new McDonalds radio commercial on the east coast, Melanie Marks CEO of Shark Trust Wines sent the following email to McD's corporate headquarters this week.

Having personally known Melanie for over 6 years and her absolute dedication to shark conservation issues we'll agree with her take on this commercial having not yet heard it for ourselves. Sometimes you just have to act:

I recently heard a radio commercial for McDonald's that referenced the great white shark. More specifically, it promoted McDonald's at the expense of the great white. Sickened would not begin to describe how I felt about McDonald's when I heard this commercial.

The great white shark is on the endangered species list. It's population has declined by roughly 80% in the last 15 years and is expected to become extinct within the next several decades unless something is done to reverse this trend. In light of that, how can McDonald's approve an ad that contributes to the negative, and incorrect, image of this animal. Clearly, someone did not do their homework! A great leader once said, if you are not part of the solution than you are part of the problem.

I request that you immediately remove these extremely ignorant and inflammatory commercials from the air. I am prepared to organize a boycott of McDonald's if you do not do so immediately. And, to give you a sense of the power behind this statement, 30 million viewers tuned into Discovery Channel's Shark Week last year because they are interested in the fate of the shark.

I am an active voice in the ocean conservation community and I am not opposed to using that voice to send a message to McDonald's that your advertising campaign is malicious and contributing to the extinction of one of the great ocean animals.

I request that you respond to my request within 5 business days, or I will have no choice but to begin a PR campaign against McDonald's for your slander of an endangered animal.

Regards,

Melanie Marks
President
Shark Trust Wines
619-994-5933
marks@sharktrustwines.com

PETA Schizophrenic Messaging for Sharks

A few months ago we had a few things to say about the ill conceived and ill timed PETA Shark Week campaign featuring this image.

This week PETA announced a pro shark campaign in Florida to coincide with annual shark migrations and the negative hyper media that usually follows in it's wake.

This smart media tactic piggybacks on a natural shark event and effectively allows PETA to insert it's messaging into the local conversation.

Singer Island, Fla. -- The annual migration of hundreds of sharks off the South Florida coast has prompted PETA to create a pro-shark banner that will fly over Singer Island's beaches on Saturday from 12 noon to 3 p.m.The banner, which reads, "Sharks Aren't the Only Predators. GoVegetarian!," is part of PETA's campaign to raise awareness about the plight of sea animals who are killed for food.
Every year, more than 50 million sharks and billions of other sea animals are killed and consumed by humans, while sharks killed fewer than a dozen people last year.

PETA wants those who are concerned about predators in the water to think about the terror and pain that sharks experience as they bleed to death after their fins are hacked off to be made into "delicacies" such as shark-fin soup and shark steak. Many species of shark and other fish have been decimated by overfishing. According to an international team of scientists, 29 percent of fish species have "collapsed," or declined by 90 percent.

"Sharks are much more likely to be attacked by humans than the other way around," says PETA Executive Vice President Tracy Reiman. "The most dangerous predators of all can be found lined up at the all-you-can-eat seafood buffet."

For more information, please click here.

International Conservation Caucus Foundation Ball

Had a long conversation this morning with the always excited Melanie Marks CEO of Shark Trust Wines about her adventures in Washington this week at the Obama Inauguration.

Turns out Melanie was front and center at both the swearing in ceremony and with the Washington conservation crowd at the International Conservation Caucus Foundation Ball where Shark Trust Wines were served to a standing room only crowd of conservationists and politico's.

For America's only wine brand that supports shark conservation efforts and raises awareness about sharks that was a pretty neat trick. Melanie reports that she is now out of wine in the D.C area for a while, another successful event and a unique way to get shark conservation efforts on the agenda in Washington.

We have been featuring Shark Trust Wines on all our commercial shark diving vessels since the brands inception. As a stand alone wine series they are excellent, as a back end way to message shark conservation efforts, brilliant.

What To Do With The Cricket Two?

With the death of Frank Mundus-shark killer extraordinaire-the fate of his vessel remains undecided as it goes up for auction next year.

We have seen some amusing posts suggesting a great fire, or explosion to render this notorious vessel to the cold hellish depths of Davy Jones...perhaps so old Frank could enjoy himself killing sharks once again. But we digress.

There's one solid answer to the fate of the Cricket Two, and that is to make her a commercial shark diving and research vessel. As a media tool few vessels carry the instant recognition factor of the Cricket Two. As a way of pushing the shark conservation message forward to later generations of commercial grade shark killers-we know of no better vessel or platform.

Imagine for a moment having the Cricket Two "blockade" the ongoing Martha's Vineyard Monster Shark Tournament?

It will take a smart media team, cool messaging, and of course about 300k to pry this vessel away from those who would use her to either hunt for sharks or send her to the bottom. If this vessel ends up in the hands of a savvy pro shark hunter the balance of media attention would go there...and it's a real a possibility as you could imagine.

Editors Note: For a production company this vessel could be, with the right show concept,the next Shark Week vehicle. Anyone interested should give us a call we have a *few* ideas.